What happens when you search the Internet? How do you get to what you want? Most likely, you will skip all the banner ads and enter your own search term. It will skip the “sponsored search engine results”. Perhaps at this point, you can’t even see them. You probably won’t even see the shaded results to the right, or none of the ad or web infomercial type results. It’s a lot like television – if you don’t have a video recorder, just mentally disconnect the commercials.
Clearly, if you are marketing your products or services on the Internet or have a website that makes money on the Internet, those kinds of sponsored results and banner ads give you a really sorry return on investment. Sure, they will generate a few clicks, which in turn will generate some sales, but they are only worth it for large and relatively wealthy companies.
Ideally, you want to optimize your site so that it appears naturally at the top of the list. The playing field is much more level than in any other form of marketing. Small  make money online businesses can own their much larger competitors.
In case it’s still not very clear what natural or organic search means, it’s just the editorial rather than the sponsored search results for whatever search engine you use. If you can fine-tune your website to make money online to rank high in the list of organic search results, your internet marketing will have the desired effects on your online business. Unlike paid ads, you cannot buy your ticket. The only way to score your ticket to this dance is natural search engine optimization. The playing field is relatively level, but large companies have some advantages when it comes to natural search engine optimization. They usually have a large number of inbound links. This substantially affects search engine results. Vendors, affiliates, and partners often link freely and unsolicited to the corporations site.
Smaller companies, on the other hand, also have some advantages. Smaller companies tend to be more willing to optimize their site to generate results organically. Smaller companies also have little to no bureaucracy to sift through in order to make a decision on SEO for their site. Smaller companies tend to be more willing to outsource, perhaps because they tend not to have significant resources internally. Natural SEO is a technical and non-technical problem. Simple steps like figuring out what keywords people will search for are important, as well as understanding the technicalities of how a search engine indexes pages. Large corporations tend to view natural search SEO as a very small piece of a huge puzzle. Not only that, they have been doing without it for years. It is quite possible that they have even been doing without the internet for years. The steps required to successfully market on the Internet in order to get the desired effects on your business are often too much to go from committee to committee and miles of red tape. Therefore, smaller and slimmer competitors can jump in and take full advantage of organic search engine optimization and get better results on the search engine.